For anybody to say that their customer acquisition strategy is for their content to go viral is like my daughter saying that I can simply go to the ATM when I need more money. There’s a lot of work that goes on to get the money in the bank so that I can withdraw when Read more...
When Superstorm Sandy bore down on the Northeast U.S. last month, millions of people instinctively turned to their smartphones for news, help, and communication. Mobile is usurping more than just the desktop computer. In many ways, our phones and devices have also replaced weather and FM radios, walky-talkies, and even flashlights. Furthermore, if we’ve learned Read more...
As many of you know, I’ve spent the last 19 months working on obtaining my Executive MBA at Fresno State. While most of you were sleeping in, we had class on campus every Saturday, from 8a – 5p, for 1 year. We averaged 20 – 40 hours a week on assignments, plus building my internet marketing Read more...
Our brains adapt constantly to the environment and surroundings we’re in. So, in this “techno” age, where we are spending more and more time in front of the computer, how has that affected how our brains work? This interesting infographic shows us just how much technology, the internet, and social media have changed the chemistry Read more...
In a contest that we ran for one of our clients, we pitted Android phones against Apple phones in an online Facebook contest. Due to the high level of loyalty that most smartphone users have towards their phones, we figured it would at the very least would generate some buzz. And it did. By the Read more...
Or will you shop both? I got my first Black Friday email w/coupon code yesterday and it doesn’t expire until next Tuesday! Read the fine print, you may not need to rush as much as they want you to think you do. Chillax with friends and family and leave the madness at the store where Read more...
Just who uses social media, and which sites do they use? The following infographic helps us visualize the users of the most popular social media sites and how they use them. You might just find some surprises in there…like the fact that users spend as much time on Pinterest as they do Facebook!
With the holiday season upon us, companies and social media marketers are wondering just how influential social media is on consumers during this season. Well, a new study conducted by Offerpop, a third party contesting app, and Liel Leibovitz, Assistant Professor at NYU Steinhardt joined forces to answer this question. The study looked at consumers and Read more...
10 Tips Businesses Need to Follow for their Online Reputation Management The businesses need to maintain their online reputation so that their customers know about them and have a good image of the company. A negative image online can be very harmful and your competitors can use this to their advantage. Therefore, seeking online reputation management advice from Read more...
Angry Birds has done it again! They’ve released what’s sure to be another chart topping game, although this time, it takes our beloved birds to a galaxy far, far away! That’s right, the newest release from Rovio is Star Wars! The game begins at the beginning of Episode IV: A New Hope, with blonde tufted Read more...
Social media marketing is a relatively new phenomenon and people are still figuring out how it works and the value of it. Even businesses that have a social media presence still do not know how that exactly correlates to sales. Here’s one infographic that shares a view on the ROI in social media.
