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Going Viral

by Nicole Donnelly on February 24, 2013

For anybody to say that their customer acquisition strategy is for their content to go viral is like my daughter saying that I can simply go to the ATM when I need more money. There’s a lot of work that goes on to get the money in the bank so that I can withdraw when Read more...

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8 Apps to Get You Through a Disaster

by Guest Writer on January 11, 2013

Pocket First Aid

When Superstorm Sandy bore down on the Northeast U.S. last month, millions of people instinctively turned to their smartphones for news, help, and communication. Mobile is usurping more than just the desktop computer. In many ways, our phones and devices have also replaced weather and FM radios, walky-talkies, and even flashlights. Furthermore, if we’ve learned Read more...

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New Year, New Degree, New Job

by Angel Soria on January 9, 2013

As many of you know, I’ve spent the last 19 months working on obtaining my Executive MBA at Fresno State.  While most of you were sleeping in, we had class on campus every Saturday, from 8a – 5p, for 1 year.  We averaged 20 – 40 hours a week on assignments, plus building my internet marketing Read more...

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Social Media Playbook

by Nicole Donnelly on December 27, 2012

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Go to freesocialmediaplaybook.com For a sneak peek of the new ebook coming soon!

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How the Internet Has Affected Our Brains!

by alex on December 8, 2012

How the Internet Has Changed Our Brains

Our brains adapt constantly to the environment and surroundings we’re in.  So, in this “techno” age, where we are spending more and more time in front of the computer, how has that affected how our brains work? This interesting infographic shows us just how much technology, the internet, and social media have changed the chemistry Read more...

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Who is more social ios vs. Android

In a contest that we ran for one of our clients, we pitted Android phones against Apple phones in an online Facebook contest.  Due to the high level of loyalty that most smartphone users have towards their phones, we figured it would at the very least would generate some buzz. And it did. By the Read more...

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Black Friday or Cyber Monday

by Nicole Donnelly on November 22, 2012

Or will you shop both? I got my first Black Friday email w/coupon code yesterday and it doesn’t expire until next Tuesday! Read the fine print, you may not need to rush as much as they want you to think you do. Chillax with friends and family and leave the madness at the store where Read more...

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The Users of Social Media

by alex on November 17, 2012

Social Media users

Just who uses social media, and which sites do they use? The following infographic helps us visualize the users of the most popular social media sites and how they use them.  You might just find some surprises in there…like the fact that users spend as much time on Pinterest as they do Facebook!

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Influential Marketing Channels during the Holiday Season

With the holiday season upon us, companies and social media marketers are wondering just how influential social media is on consumers during this season.  Well, a new study conducted by Offerpop, a third party contesting app, and Liel Leibovitz, Assistant Professor at NYU Steinhardt joined forces to answer this question.  The study looked at consumers and Read more...

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Online reputation management

10 Tips Businesses Need to Follow for their Online Reputation Management   The businesses need to maintain their online reputation so that their customers know about them and have a good image of the company. A negative image online can be very harmful and your competitors can use this to their advantage. Therefore, seeking online reputation management advice from Read more...

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App of the Week: Angry Birds Star Wars

by alex on November 9, 2012

Angry Birds Star Wars

Angry Birds has done it again! They’ve released what’s sure to be another chart topping game, although this time, it takes our beloved birds to a galaxy far, far away! That’s right, the newest release from Rovio is Star Wars! The game begins at the beginning of Episode IV: A New Hope, with blonde tufted Read more...

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The ROI of Social Media

by alex on November 5, 2012

ROI of social media

Social media marketing is a relatively new phenomenon and people are still figuring out how it works and the value of it. Even businesses that have a social media presence still do not know how that exactly correlates to sales. Here’s one infographic that shares a view on the ROI in social media.

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Hurricane Sandy Increases Traffic on Salty Waffle

November 1, 2012

by 1,000%! Yep, newsjacking at it finest. The posts are authentic, I was there in the hurricane, I was scared. It was helpful to post and it also let my friends and family know that I was ok and see what was happening. It makes me think that we really ought to do more of Read more...

Post Hurricane Sandy

October 30, 2012
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Here are some pics from the meatpacking Dist this morning. No power or water so I trekked up to midtown to shower at a friend’s room and then will stay with another friend tonight. Thank you EO and the global community! The shower was at an Aussie’s an the stay will be with my German Read more...

Grow Your Business Using Social Media Seminar

October 30, 2012
Grow Your Business Using Social Media Seminar

The effects of social media are everywhere as business owners looking to grow their operations while connecting with customers and prospects use social media to yield tangible results.  The Visalia Chamber of Commerce will host a half-day seminar designed to help business professionals implement social media tools and will highlight several local social media “success Read more...

Hurricane Sandy Aftermath

October 30, 2012
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This morning we still have no power or water. In the pic below notice the bulldozer moving seaweed on the street. The pier in the picture was 100% under water and the water came up over the streets below. Where the dozer is it was around 3ft. deep! I’ll get out and take some pics Read more...

Hurricane Sandy Pier 54 NYC

October 29, 2012

Wow! What a few hours its been! Pier 54 was entirely under water! Power co cut power as prevention. Wind gusts up to at least 100mph. Seawater flooding the streets, submersing cars, people stranded. Now the water is going down. I can see the pier again. Water is off now too and a room full Read more...