Most small companies have little, if any, to spend on marketing efforts. It is important for all businesses to get exposure, so as much free publicity as possible is a great thing. For example, an article done by a local reporter could end up getting picked up by a national paper and spreading the word Read more...
0 CommentsJune 2010

My husband gives Sara consistency and stability, he gives her roots. I give her wings, show her the stars in the sky and dream with her about where she can go and what she can do. He thrives on daily routine, and I thrive on change. Together we compliment each other quite well. In business, Read more...
0 CommentsI recently had the pleasure of meeting with and learning about a fantastic local Seattle company called ReUsies. ReUsies developed reusable lunch bags to replace the plastic ones that most people use to pack their lunches in. The core of their mission is to do right by their children and leave a better place for Read more...
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Today we spent the entire day planning the small steps that it’s going to take to get us where we want to go. This site is going to take a few months to properly build out, we greatly appreciate your nurturing tweets and Fshares along the way. After doing our annual calendar, complete with monthly Read more...
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Sara has been camping with her grandparents and cousins for the last week, and has stories to tell. My dad called tonight and told me the following story. The road was so muddy that trucks were getting stuck up to their axles in the mud, so they decided to walk 1 mile to their destination Read more...
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Finding the right partners who love what you do and can send business your way is key to the vitality of your company. These partners can help you when you get stuck, they can recommend solutions, they may even become your friends. While building out the new intake form for Salty Waffle clients, I thought Read more...
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This post is an ode to my EO EMP/MIT class of 2011 and our great Salty Waffle Team… Departing from the ones that you care about is always tough. Wether it’s leaving home or leaving friends to return home. The connection that out class has is amazing and meaningful on so many levels. I began Read more...
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Defining values is a necessary step for every individual and company. Doing so makes it clear to those around you what you stand for, how you will make decisions, the type of environment you like, and whether or not they fit in to that picture with you. In defining yourself, you define your company, define Read more...
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Yes it is as girly, as it sounds, but in the best way. The women who attended and the women who run this business are powerhouses! Every event sells out almost a month in advance. Last Thursday night I spoke about branding, for their professional development series in Seattle. The Columbia Tower Club, 76 floors Read more...
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According to Dr. Bell if an employee is proud of the company that they work for, the team that they work with, their boss, and the products of the company they will stay forever. This note is on the white board in my office and has been there since last October when I attended the Read more...
3 CommentsCongratulations Curtsy Bella! You have won the $2,000 scholarship the Salty Waffle class: Navigate New Media and Make Mega Millions! (June 24th-25th) Thank you everybody for your submissions. The Salty Waffle strives to deliver practical lessons in a fun way. We welcome feedback on what you would like to see featured. If you would like Read more...
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The possibility of cash in your business is as finite at the stars in the sky. Barring some extreme circumstances you can predict the amount of money you will take home throughout the multiple stages of growth. There will always be money and the forces of nature will always be working on it. Here’s a Read more...
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