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December 2010

social media, tracking, salty waffle, evolution

Parts 1 and 2 have taken us through the first 8 stages of evolution of the online presence through social media and now its time for part 3. This will take us to stage 12 and we’ll only be one post away from from the last three stages. Catch up with the first two parts […]


Give Them Something To Say

by Mitchell Cuevas on December 26, 2010

marketing, brand ambassador, ride like a penguin

No question about it, the number one way to drive away customers is with bad customer service. One bad experience is all it takes to turn one person into a roving spewer of the negative. Obviously, any business wants to avoid that and in today’s world, that can be even harder with the ease, amount, […]


PlugOut: An Electrifying Seattle Start-Up

by Mitchell Cuevas on December 24, 2010

green, seattle, social media

Have you ever thought about how much energy you use when you work out? Ever wondered what you could power with all that energy? Well, Ryan Barr and his team at PlugOut have and that is precisely the idea behind their revolutionary fitness products. You see, their ellipticals, cycles, and bikes, built right here in Seattle, capture the […]


Exactly one week ago, we began a journey through the 15 stages of online presence through social media that we see our clients, friends, and even major corporations going through as they attempt to implement social media into their marketing strategy and overall online offering. Part I had the first three stages so if you […]


Do You Push or Pull?

by Mitchell Cuevas on December 19, 2010

There are entire classes, sections of libraries, careers, even countless scientific studies dedicated to the field of consumer behavior. The reason for that is clear, customers and their desire or lack of desire for products and services determine the success or failure of each and every business. Fortunately, there is one simple idea that encompasses […]


At Salty Waffle we have the privilege of meeting a lot of great people during our social media classes and we always seem to learn just as much or more from them as they do from us. As we watch people in the class and keep up with them afterward, we have observed a kind of pattern […]


Social Media Class Made Simple

by Nicole Donnelly on December 13, 2010

Thank you to those of you who submitted your writing samples, and thank you to those of you who made it to the class and through to the next round. We will keep you posted of who gets the job! If you want an opportunity to learn about social media marketing and the Salty way, […]


All these official terms and phrases, billions of dollars, hours upon hours, all dedicated to growing businesses via the internet. But why? Well, because online marketing works. It is no secret that almost any business needs a few, if not all of the latest internet advertising and customer interaction tools at their disposal. In fact, […]


Pushing Past the ‘What if?’

by Mitchell Cuevas on December 12, 2010


In life and in business, it is inevitable that you will at times be presented with situations that strike fear in your heart. Times when you don’t know what to do, when none of your options seem great, when the weight of a decision and its possible repercussions are paralyzing. So how can we overcome […]


The 6 Stages of Twitter Evolution

by Mitchell Cuevas on December 11, 2010

I saw this great post by Robert Swanwick, aka Swan, @spkrinteractive, @swanwick, or @twchat (definitely check him out, he has some great stuff)  about the stages people go through as they find Twitter and begin to use it. The stages were great, but we tweaked a few based on what we see happening in our social media […]


2AM Treat: Swype Beta For Android Reborn

by Mitchell Cuevas on December 9, 2010

social media, text, swype, phones

Sometimes being up late gives you the opportunity to beat even TechCrunch to a little nugget of something. Wednesday evening and Thursday morning depending on where you were on the list, Swype began emailing all those on the waiting list for the new Swype beta. The latest beta is now available to install on your […]


Stalker’s Delight: The New Facebook Profile Page

by Mitchell Cuevas on December 8, 2010

Well, it happened. I signed into Facebook today and clicked on a friend’s page only to be greeted with a message informing me that he had switched to the new profile page and that maybe I would want to also. It seems like social media sites all around are getting face lifts lately, with #newtwitter, Myspace’s […]


What Do Your Dog, Dentist, and Dad Have in Common?

December 5, 2010

They all need and deserve your time. So how do you, as busy as you are, go about making sure that all the people and projects in your life get that valuable time with you? The answer seems simple, even obvious, make a calendar. But it is more than just a calendar that you need […]

3 Social Media Start-Ups That Will Change Your Life

December 4, 2010

No doubt, these three companies will change the social media world in the next year to three years. If you want to be ahead of the curve, check out what they do and why we think they they will be so important below. 1. Diaspora: Diaspora started to a lot of hoopla and continues to […]

Google’s Got Your Back

December 3, 2010
seo, social media, google

This Monday you may have heard the story of Clarabelle Rodriguez and her unbelievably horrible and at times, scary experience with If you didn’t hear exactly what happened, check out this piece from the New York Times, it will blow you away. In short, Ms. Rodriguez experienced some incredible abuse at the hands of […]

I’m here to recruit YOU!

December 2, 2010

We are looking for amazing members to our stellar team. No social media experience necessary. An exclusive social media training session for accepted applicants only will be held on Saturday Dec. 11th 9am-5pm in Seattle. You do not have to live in Seattle to attend, streaming video will be available to those selected. You MUST be super […]

Don’t Sleep On Android

December 1, 2010
social media, android, mobile, smartphone

It seems like you hear it all the time, things like, “Check out our iPhone App, Android version coming soon!” Android seems to always be second place when it comes to companies getting an app out to market. There are reasons, sure, a fragmented marketplace and lack of android developers, but none of those excuses […]