[stripe_button subscription="true" plan="Basic"]
Select Page

70/20/10 The New Rule of Marketing

This weekend, in preparation for a social media class, I read “What Sticks” by Rex Briggs and Greg Stuart. The concept that I latched onto  is that of 70/20/10. Spend 70% on what works, 20% on sustaining innovations, and the critical 10% on leading edge...