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5 Steps To Turn Your Website Into A Secret Weapon

by Mitchell Cuevas on February 26, 2011

web design, social media, secret weapon, synotac, user experienceBelow are blueprints of sorts, the beginning of how exactly to turn your website into your secret weapon. Now you probably think, hey, they will give us a little snippet of something good and then make us pay to get to the good stuff. No way, you’re getting everything. Below is a little bit from Synotac’s podcast done for E-Myth Worldwide, but it’s just the beginning!

Check out the 5 steps to turning your website from zero to hero and then click to the podcast for the details, in-depth information, free tools to help you accomplish these things, and practical advice from an industry expert. Thank you Cameron and thank you Synotac!

  1. Define Success: What does it mean for your website to be successful? What is it that you want people to do once they get to your site? Is it signing up for a newsletter? Selling a product? Filling out a contact form? Whatever it is, define it clearly and be ready to measure it.
  2. Know your visitors: Do whatever it takes to get in the mind of your visitors. Think how they think, use the site as they do. Talk to your frequent visitors and find out how you can make their experience better. A website built around your visitors is a huge key to better conversions! You don’t want people leaving because they can’t find what they want or had an issue navigating it.
  3. Give them something of value: If you provide something useful to your potential clients even when they aren’t actively searching for your services, you are still building your reputation, potential for word of mouth and referrals, and keeping your site on the minds of potential customers that look to you for things they need online. What can you provide, exactly?
  4. Use many roads to get traffic: Building a site, even an awesome one isn’t enough to get people to come to it anymore. The sheer number of sites is astounding and your potential clients are bombarded with all kinds of links, offers, and ads constantly. To get to them effectively, you’ll have to explore multiple ways of capturing their attention.
  5. Track: What is working? What isn’t? Where are people coming from? Where should you focus your efforts? What kind of people are you succeeding with? Who is ignoring you? This one is all about analytics; numbers, numbers, numbers.

Remember, this is just from the first 5 minutes! Listen to the podcast for all the juicy details, it’s free right here!Included are 3 Basic Tools To Improve Website Performance, the 4 Most Common Website Mistakes and much, much more.

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