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Angel Soria Now that all brand pages have automatically been converted to the Timeline format, businesses should have awesome Facebook Timeline cover photosSimply Measured studies have reported brands are getting an average 46% more engagement with Timeline.   The new design is A LOT more visual, content discovery is becoming easier therefore creating an increase in engagement by pinning and highlighting posts, and gives brands more control over how their Fan Page looks and feels.  This is a fresh, new approach for brands and fans to collaborate on these pages.  The fact this marketing and advertising platform is FREE makes all of this super cool!

The more visual your page is the more you could increase unique page views so use an awesome cover photo that showcases what your business offers – products or services.   It’s important to remember your cover photo is now your banner and your profile picture is the smaller image on the lower left section of your banner.

A new set of analytics tools have also been rolled out with the Timeline.  As a consultant, I often hear about businesses fearing an unhappy customer posting their frustrations directly on their Fan Page.  With these new tools, customers who have complaints can now send a message directly to a brand instead of complaining on the page’s wall.  Facebook’s new admin panel allows every community manager to have their own social monitoring command center.  I’m totally diggin’ all of this!

The new Timeline is an opportunity for businesses to humanize their brands and imply a personal approach by talking directly to their customers.  Do you have an awesome Facebook Timeline cover photo that creatively represents your brand?  If you’d like to have one designed for you please click here and enter your information in the boxes providedwrite SW Awesome Facebook Cover Photos in the subject line and you will receive $50 OFF your customized design for mentioning this post. I look forward to hearing about your online success stories!

EXCLUSIVE OFFER for Salty Waffle fans expires May 20th, 2012.  | Promo Code: SWFB

 Editor’s Note:  Angel Soria is an Internet Marketing Consultant, entrepreneur, columnist for the Tulare Kings Hispanic Times, expert contributor for www.saltywaffle.com, and currently obtaining her Executive MBA at Fresno State.  To learn more about awesome Facebook Timeline cover photos , visit www.fresnolocalinternetmarketing.com and enter your name and email address in the boxes provided.  Follow her @talk2angelsoria.