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An Introduction to Google Analytics

Continuing on with our social media analytics guide, this week we will be looking at Google Analytics.  There are a couple things that need to be done, though, before you can start using Google Analytics.  First, if your website doesn’t have the google analytics code...

An Introduction to Analytics

Social media marketing isn’t all about blogging, tweeting, and posting on Facebook, although we at Salty Waffle do our fair share of that.  But it’s also about analyzing how effective those posts and tweets are. Salty Waffle uses analytics in a variety of different...