by Nicole Donnelly | Nov 20, 2018 | CX, Marketing, Social Media, Uncategorized
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience...
by Nicole Donnelly | Nov 13, 2018 | Analytics, Automation, Customer Service, CX, Marketing, SEO, Social Media, Tools
Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected...
by Nicole Donnelly | Sep 27, 2018 | Business, Customer Service, Entrepreneurs, Marketing, Tools
Welcome back to Salty Social Media Vocabulary. Today we’re chatting all things collaborative and crowd-sourced. Many brands—especially smaller startups—have moved away from traditional focus-group style testing, and instead try different means through which to...
by Nicole Donnelly | Sep 13, 2018 | Customer Service, Marketing, Social Media, Tools
Welcome to another edition of Salty’s Social Media Vocabulary. Over the past two weeks we talked about customer journey maps and how they can help grow your business and improve your customer’s experience. In the example map, many customer points of contact happen by...
by Nicole Donnelly | Sep 6, 2018 | Customer Service, CX, Marketing, Social Media
Last week we talked about building customer journey maps, and how they can help you understand your business and improve the customer experience. This week we’re covering a few related topics that we use at Salty Waffle to help our clients improve their customer...
by Nicole Donnelly | Aug 30, 2018 | Analytics, Business, Customer Service, CX, Facebook, LinkedIn, Marketing, Social Media, Social Media Education, Twitter
Welcome back to another edition of Salty Social Media Vocabulary. After a couple of weeks of Instagram hashtags, we’ve decided to bring it back to customer experience. One of our favorite tools we use with clients is a customer journey map. A customer journey map is a...
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