This week has touched on social media influence and social media ROI. So, what ties those two together nicely? Social media analytics! We’ve gone over some tools for measuring your influence and tracking your efforts, but now what do you with that information exactly?
Unfortunately, no one answer is right for every person or every business, but the basic steps you take to assimilate social metrics into your overall strategy are. The best in social media are the people that don’t ever get comfortable with what they’re doing in the moment. They are always looking for the latest, listening to their network, and testing new ideas. They define success, listen, test, adjust, listen some more, adjust more, and then…keep listening.
The only way we know if we’re successful or not is by watching the numbers change for better or worse. I really liked this infographic about how to set up and use social media metrics as a driving force behind your overall strategy. It offers a simple 5 step process for measuring results that applies nicely to almost to any business trying to figure out where their social strategy stands and where it’s trending.