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How influential is Social Media on Holiday Shopping?

November 16, 2012
Influential Marketing Channels during the Holiday Season

With the holiday season upon us, companies and social media marketers are wondering just how influential social media is on consumers during this season.  Well, a new study conducted by Offerpop, a third party contesting app, and Liel Leibovitz, Assistant Professor at NYU Steinhardt joined forces to answer this question.  The study looked at consumers and […]

10 Tips Businesses Need to Follow for their Online Reputation Management

November 9, 2012
Online reputation management

10 Tips Businesses Need to Follow for their Online Reputation Management   The businesses need to maintain their online reputation so that their customers know about them and have a good image of the company. A negative image online can be very harmful and your competitors can use this to their advantage. Therefore, seeking online reputation management advice from […]

App of the Week: Angry Birds Star Wars

November 9, 2012
Angry Birds Star Wars

Angry Birds has done it again! They’ve released what’s sure to be another chart topping game, although this time, it takes our beloved birds to a galaxy far, far away! That’s right, the newest release from Rovio is Star Wars! The game begins at the beginning of Episode IV: A New Hope, with blonde tufted […]

The ROI of Social Media

November 5, 2012
ROI of social media

Social media marketing is a relatively new phenomenon and people are still figuring out how it works and the value of it. Even businesses that have a social media presence still do not know how that exactly correlates to sales. Here’s one infographic that shares a view on the ROI in social media.

Hurricane Sandy Increases Traffic on Salty Waffle

November 1, 2012

by 1,000%! Yep, newsjacking at it finest. The posts are authentic, I was there in the hurricane, I was scared. It was helpful to post and it also let my friends and family know that I was ok and see what was happening. It makes me think that we really ought to do more of […]

Post Hurricane Sandy

October 30, 2012

Here are some pics from the meatpacking Dist this morning. No power or water so I trekked up to midtown to shower at a friend’s room and then will stay with another friend tonight. Thank you EO and the global community! The shower was at an Aussie’s an the stay will be with my German […]

Grow Your Business Using Social Media Seminar

October 30, 2012
Grow Your Business Using Social Media Seminar

The effects of social media are everywhere as business owners looking to grow their operations while connecting with customers and prospects use social media to yield tangible results.  The Visalia Chamber of Commerce will host a half-day seminar designed to help business professionals implement social media tools and will highlight several local social media “success […]

Hurricane Sandy Aftermath

October 30, 2012

This morning we still have no power or water. In the pic below notice the bulldozer moving seaweed on the street. The pier in the picture was 100% under water and the water came up over the streets below. Where the dozer is it was around 3ft. deep! I’ll get out and take some pics […]

Hurricane Sandy Pier 54 NYC

October 29, 2012

Wow! What a few hours its been! Pier 54 was entirely under water! Power co cut power as prevention. Wind gusts up to at least 100mph. Seawater flooding the streets, submersing cars, people stranded. Now the water is going down. I can see the pier again. Water is off now too and a room full […]

Hurricane Sandy 7pm EST

October 29, 2012

It’s dark, rainy, and windy. The wind is making the light in my room sway as each gust blows the building. The Pier 54 is slowly getting buried by the water and high tide is an hour away. The wind is so noisy, it gives me the willies and make me want to hide under […]

Update View From The Standard NYC

October 29, 2012

Hurricane Sandy New York City

October 29, 2012

According the the weather reports the 100 mile gusts are due to arrive where I’m staying within the next 20 minuets. It’s currently rainy and windy. The tide has gone down from the photo below, but it will be back up and higher tonight. This is the largest hurricane since 1935! It’s over 1,000 in […]

NYC Pics

October 28, 2012

The Minibar, and the extended mini bar, yeah, it’s well stocked. Sandbags in NYC, Meatpacking district. The Apple Store in the Meatpacking district has sandbags all the way around too. Many shops have taped their windows and closed up shop early. Now we are just waiting for Hurricane Sandy to hit. This ought to be […]

Hurricane Sandy

October 28, 2012
hurricane sandy, social media

Hurricane Sandy has got me hunkered down at The Standard High Line in NYC. They just came by and delivered a glowstick and letter from the hotel manager. We were asked to keep both curtains closed to protect ourselves and others. All the public transportation is shutting down, my flight and hundreds of others have […]

Keys to Happiness

October 26, 2012

Are you happy? I’m so lucky to be at MIT listening to some amazing speakers and business people. Ted Leonsis spoke about Snag Films and other amazing businesses he built. Along the way he learned these keys to happiness:) -you are deeply engaged in multiple communities of interest -high levels of self expression -tune up […]

How to spend time in Social media usefully

October 25, 2012
Social Media Time Consumption

There is a very tricky bit of semantics here, because useful is a very subjective word that is somewhat associated with “productive”. Social media is no place to be productive, because how on earth could you ever measure it. If we concentrate on the word useful as a means of achieving a goal then the only goal […]

Equally Bleak Prospects for Those Graduating from 4 Year and Masters Degree Programs

October 24, 2012
qually Bleak Prospects for Those Graduating from 4 Year and Masters Degree Programs

The generation of Americans born between 1983 and 2003 has become pessimistic about their employment prospects. They were told that college would be the gateway to a bright future, and they believed it. More students have flooded American colleges and universities during this period than at any other time in history. However, once these students […]