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User Generated Content: Your Next CX Strategy

User Generated Content: Your Next CX Strategy

Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media...

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Salty Social Media Vocabulary: New Vocab for 2019

Salty Social Media Vocabulary: New Vocab for 2019

Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it...

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CM Your Way to Better CX: Community Management Best Practices

CM Your Way to Better CX: Community Management Best Practices

Your CX process should always leave room for contingency, surprise and delight. We would like to suggest a few best CM practices that should be an integral part of your broader CX process. If done correctly, your process should improve your CM efficiency, and ultimately make your customers love you.

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Salty Social Media Vocabulary: What’s in a Meme?

Salty Social Media Vocabulary: What’s in a Meme?

As brands do, it wasn't long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or...

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Salty Social Media Vocabulary: In the News

Salty Social Media Vocabulary: In the News

With the increasing number of Americans who get their news online and on social media, we thought it might be a good time to touch on news and how it relates to social media. Because the exchange of information in itself is not a simple topic, we’ll also be covering...

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Salty Social Media Vocabulary: System of a Cloud Edition  

Salty Social Media Vocabulary: System of a Cloud Edition  

Welcome again to Salty Social Media Vocabulary, where we explain and explore all things social media marketing. This week we’re going to cover a few systems that are related to social media, in that many social platforms incorporate elements from CMS or SaaS. In other...

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Salty Social Media Vocabulary: Clicky-Clicky Edition

Salty Social Media Vocabulary: Clicky-Clicky Edition

It’s Tuesday again (already?), which means it’s time to learn more social media vocabulary with us at Salty Waffle. Last week’s post was a beast, so we’ve decided to tackle some slightly less complicated (albeit equally important) concepts today. KPI: “Key Performance...

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