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74% of consumers rely on social networks to help guide purchase decisions. Wow. If you ever doubted whether all that Facebook and Twitter work was worth, 3/4 of the population just said yes, we use it to decide whether or not we’re buying your product.

That was just one of the great statistics in this great infographic from the ODM Group. Take a look into the business of social media and think about how important it is to have a presence where your customers are.