tweetreach, saltywaffle, influence, social mediaWhen Google made social network influence important to SEO a while back, they kicked off a trend of making your own relative influence online and in social media sites like Facebook and Twitter more important. Thankfully there are some great services out there for measuring influence and we’re going to look at 3 that measure the influence of your Twitter handle, specifically.

  1. Klout: Klout is a great site that is simple to use. All you have to do is enter your Twitter handle and away it goes. It scores on a bunch of different things, but the main report includes the True Reach, Amplification, and Network Score. True Reach looks at how many of your followers are actually real and active people vs. bots or dead accounts. Amplification is the likelihood a tweet will spark a conversation and Network Score is based on how engaged your most influential followers are. (Klout also now scores Facebook as well, but is still developing that algorithm)
  2. TweetReach: This is a sweet little site that quickly looks up the last 50 tweets you posted and measures how many people they eventually reached through your network.  It also calculates a number of impressions and gives you the top people in your network that contributed to reaching people.
  3. Twittergrader: Twittergrader is made by Hubspot, the same people who made the website SEO graderTwittergrader returns a score out of 100 that takes into account the number of followers, number you follow, and tweets and retweets. The higher your score, the more influential your Twitter account is.

Keep an eye on influence, it is only going to become more important in terms of SEO and overall success of your content, links, and ultimately, your website.