86% of B2B Firms Are Using Social Media. Are You? by Mitchell Cuevas | Sep 23, 2011 | Business, Entrepreneurs, Marketing, Social Media, Social Media For Retail, Social Networking, Social Relationship Management We couldn’t decide which of these infographics on social media, business, and B2B so we’re giving you a double dose of digital goodness this Friday morning. Only 50% of companies that do social track it? Crazy.