Music is one of the few universal topics that everyone can relate to each other on in the world of media. Music commands a spectrum of social influence that spans beyond boarders, religions and cultures. It has the power to evoke emotions and feelings that few other art forms can accomplish and has been around as long as humans have been able to manipulate objects to create sounds.

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Alex playing bass for the Paiges.

In the modern age in which we live, music is more available and accesible than ever. It surrounds our everyday life in ways we take for granted everyday. This phenomena is made possible, in large part, due to the advancements in technology that have occurred over the last century. These advancements have integrated the social lives of people through the use of media made available over the internet. The advent of social media has been one of the driving forces in spurring this technological and cultural transformation. Discovering new music is easier than ever with tools such as Pandora, Grooveshark and the Hype Machine (check out http://hypem.com/#!/)

Not only is music easier to discover with social media, but it is also substantially easier to spread news about the artists you love through the advantages offered by social media sites. Social Media offers a very effective and efficient tool with which to make your voice heard amongst your personal social group and beyond. With the capabilities and services offered by social media, the possibilities in the world of music are endless.

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