In the retail business, blogging is one of the best ways to efficiently reach your target audience. You’ve either decided to take the plunge and start blogging on your website, or are using your current platform, but are looking for an upgrade. You’ve come to the right place. We’ll break down the three top free web-based blogging platforms and let you decide which one best suits your goals.

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Blogger

Google has hailed itself as the most used search engine in the entire online community, so they obviously know their stuff. Blogger is owned by Google and in less then 15 minutes you go from the sign up page to starting your first blog. Set-up is that easy! The usability of the site is also first class. Lastly, if you are just starting, but plan on expanding the blogging sector of your business, Blogger can support up to 100 unique users.

WordPress

At Salty Waffle, WordPress is our platform of choice, and for good reason. There are two options for WordPress, hosting the blogs on your own server, or having WordPress.com host for you (which costs a fee). Both weekend posters as well as professional bloggers find WordPress a great tool due to the impressive amount of plug-ins, gadgets, and themes. WordPress is the most used platform among¬†self-hosted blogs, so if you ever find yourself wondering how to post an image, or drop a template, it’s only a quick Google search away.

Tumblr

This platform is more of a hybrid between twitter feed and a blog. Tumblr’s main purpose is for posting shortened, more frequent versions of longer blog posts. This type of blogging is also known as micro blogging. Retailers may find Tumblr the best platform if you plan on posting blog posts with just media (images and video) because this platform is more informal than the likes of WordPress and Blogger.

So there you have it, 3 great solutions to your blogging problems. If you’ve figured out which platform you’d like to start using, but need to brush up on your skills, check out Salty Waffle classes.