User Generated Content: Your Next CX Strategy
Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media...
Salty Social Media Vocabulary: New Vocab for 2019
Welcome back to another edition of Salty Social Media Vocabulary, where we cover all things social media, CX, and everything around and in between. Because we’ve recently covered social media strategies, including proactive and listening strategies, we thought it...
Limit(ed) Options: CX and the Problem of Choice
Generally it’s assumed that having more options is innately better than just a few, right? For many customers, that may not be true.
New Year New You: Customer Experience Design for 2019
We’ve come up with a few considerations for your 2019 marketing plan.
Social Media Vocabulary: Sound Strategies for Listening to Customers
What is a social media listening strategy and why is it important?
Building Blocks: a Foundation for Exceptional CX
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both...
CM Your Way to Better CX: Community Management Best Practices
Your CX process should always leave room for contingency, surprise and delight. We would like to suggest a few best CM practices that should be an integral part of your broader CX process. If done correctly, your process should improve your CM efficiency, and ultimately make your customers love you.
Level Up: Strategies to Improve Your CX
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when...
Salty Social Media Vocabulary: CxD is the New Brand
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience...
Salty Social Media Vocabulary: What’s in a Meme?
As brands do, it wasn't long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or...