One of the biggest mistakes you can make with social media is not tracking your efforts. Though about 80% of companies surveyed said they do social, only 40% of those said they tracked their efforts.
We’ve talked about tools for doing this before, but Flowtown has another great infographic here about the state of ‘Social Media Monitoring Tools’ that gives some great perspective on where things stand with tracking tools. There are so many out there and not one is dominant.
And, not to worry, at the very bottom there is a list of the best free and paid tools. If you haven’t heard of one, type it into the Salty search bar up top, we have probably covered it at one point. Now go forth, be social, and track!