Welcome again to Salty Social Media Vocabulary, where we explain and explore all things social media marketing. This week we’re going to cover a few systems that are related to social media, in that many social platforms incorporate elements from CMS or SaaS. In other instances some of these systems incorporate social elements, such as many LMS. In any case, let’s get into it!
CMS: “Content Management Systems” are software platforms used to edit and publish digital content. CMS include webpage and blog publishers such as WordPress and Joomla, both of which let users upload and store digital content, and publish directly from the platform to the internet. CMS also often allow access to multiple users and reduce the need for coding.
SaaS: “Software as a Service” is a service model wherein software is hosted remotely and offered as a service, usually as a subscription. This type of service delivery has become more prominent in the era of cloud computing services, whereas previous generations often relied on physical media (3.5 floppy disk, CDs, USB drive, and so on) to deliver software to users.
LMS: “Learning Management Systems” are software platforms used for educational programs. LMS specializes in helping students access course materials, track their course progress and performance. LMS platforms are specifically designed for learners.
LCMS: “Learning Content Management System” is directly related to LMS, although LCMS refers to the instructor end of a LMS. Whereas a LMS is geared towards students, an LCMS helps instructors teach courses remotely through tools that store, schedule, and deliver materials and lessons to students.
CRM: “Customer Relationship Management” is an approach to improve customer relationships through the aggregation of data from a brand’s communications with a customer. This data can be compiled from any number of communication channels—social media, telephone, email, IM, and others. CRM is focused on increasing customer retention and increased sales growth by building customer profiles to help better understand their customers and their customer’s needs.
That pretty much covers all of the systems (we’re being facetious; don’t @ us). Have you worked with any of these systems in the past? What else would you like us to cover? Let us know in the comments below, and we’ll see you again next Tuesday.