2. Facebook is not just for teenagers or college students. It is used by all ages and demographic groups. Over 71% of all Americans on-line are on Facebook.
3. People are not just reading updates on Facebook. This is not the passive web. People are actively engaging in conversation, not voyeurism.
4. Younger people are relying more on Facebook than news outlets to get their information.
5. Personal relationships and invitations lead to almost 3/4 of people visiting or joining a church. Facebook is just a new way to engage them into the conversation and participate in their lives. We need to engage or become increasingly irrelevant.
Taking a look at just how much people use Facebook might help show exactly why it can be a great engagement tool. Check out this infographic from Mashable.