by Nicole Donnelly | Jan 8, 2019 | CX
Hello and welcome back to another edition of Salty Social Media Vocabulary, where we discuss all things related to social media and CX. We’ve been covering a lot of CX lately, and today we’re going to discuss how employee care is an extension of CX. Happier employees...
by Nicole Donnelly | Nov 22, 2018 | Customer Service, CX, Marketing, Social Media
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when...
by Nicole Donnelly | Nov 20, 2018 | CX, Marketing, Social Media, Uncategorized
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience...
by Nicole Donnelly | Nov 13, 2018 | Analytics, Automation, Customer Service, CX, Marketing, SEO, Social Media, Tools
Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected...
by Nicole Donnelly | Sep 6, 2018 | Customer Service, CX, Marketing, Social Media
Last week we talked about building customer journey maps, and how they can help you understand your business and improve the customer experience. This week we’re covering a few related topics that we use at Salty Waffle to help our clients improve their customer...
