by Nicole Donnelly | Jan 29, 2019 | CX, Social Media, Social Media Vocabulary
Hey yo, and welcome back to Salty Social Media Vocabulary, where we cover all things social media strategy, customer experience design, and everything around and in-between. Today we’re discussing why generated content is both an essential part of a sound social media...
by Nicole Donnelly | Jan 8, 2019 | CX
Hello and welcome back to another edition of Salty Social Media Vocabulary, where we discuss all things related to social media and CX. We’ve been covering a lot of CX lately, and today we’re going to discuss how employee care is an extension of CX. Happier employees...
by Nicole Donnelly | Dec 6, 2018 | Customer Service, CX, Marketing, Social Media, Social Media Vocabulary, Twitter
Welcome back to Salty Social Media Vocabulary, where we chat all things social media, CX best practices, and more. Perhaps you’re new to community management. Other than the guidelines set by your brand voice, there are no real hard or fast rules—in fact your CX...
by Nicole Donnelly | Nov 20, 2018 | CX, Marketing, Social Media, Uncategorized
Welcome back to another edition of Salty’s Social Media Vocabulary. Instead of our regular list of vocab words, we’re going to discuss customer service design, a topic that’s near and dear to us (and most successful brands). We’ve talked about customer experience...
by Nicole Donnelly | Nov 13, 2018 | Analytics, Automation, Customer Service, CX, Marketing, SEO, Social Media, Tools
Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected...
