by Nicole Donnelly | Dec 27, 2018 | Customer Service, CX, Facebook, Marketing, Social Media, Social Media Education
Welcome back to Salty Social Media Vocabulary, where we explore all things social media and CX. Today we’re covering the question: what is a social media listening strategy and why is it important? Not every brand has the resources (or needs) to conduct...
by Nicole Donnelly | Dec 20, 2018 | CX, Facebook, LinkedIn, Marketing, Social Media, Social Media Education, Tools
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both...
by Nicole Donnelly | Jun 28, 2018 | Marketing, Social Media, Social Relationship Management
In the past decade, customer experience has seen revolutionary shifts thanks to advances in technology. Brands are learning to utilize analytics to have a better customer experience and increase the value they provide. Below are four CX trends that will propel brands...
