by Nicole Donnelly | Dec 20, 2018 | CX, Facebook, LinkedIn, Marketing, Social Media, Social Media Education, Tools
Fundamentally good CX can simply be defined as adequately understanding how your customers interact with your brand, thereby anticipating your customers needs. Companies like Amazon and Apple think of CX as the frontier of branding. CX can be complicated as it is both...
by Nicole Donnelly | Dec 6, 2018 | Customer Service, CX, Marketing, Social Media, Social Media Vocabulary, Twitter
Welcome back to Salty Social Media Vocabulary, where we chat all things social media, CX best practices, and more. Perhaps you’re new to community management. Other than the guidelines set by your brand voice, there are no real hard or fast rules—in fact your CX...
by Nicole Donnelly | Nov 22, 2018 | Customer Service, CX, Marketing, Social Media
Welcome back to another edition of Salty Waffle Social Media Vocabulary, where we cover everything from hashtags to brand strategies and how they relate to CX. As previously discussed, CX is now an integral part of branding. Accordingly it should top your list when...
by Nicole Donnelly | Nov 13, 2018 | Analytics, Automation, Customer Service, CX, Marketing, SEO, Social Media, Tools
Overview Our regional real estate client Henry’s Home Investments sought to grow their business both geographically and financially. We’ll start by defining a Customer Avatar, then we’ll outline the process of creating a customer avatar, and ultimately how it affected...
by Nicole Donnelly | Sep 6, 2018 | Customer Service, CX, Marketing, Social Media
Last week we talked about building customer journey maps, and how they can help you understand your business and improve the customer experience. This week we’re covering a few related topics that we use at Salty Waffle to help our clients improve their customer...
