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Social Media Vocabulary: Sound Strategies for Listening to Customers

Social Media Vocabulary: Sound Strategies for Listening to Customers

by Nicole Donnelly | Dec 27, 2018 | Customer Service, CX, Facebook, Marketing, Social Media, Social Media Education

Welcome back to Salty Social Media Vocabulary, where we explore all things social media and CX. Today we’re covering the question: what is a social media listening strategy and why is it important? Not every brand has the resources (or needs) to conduct...
Salty Social Media Vocabulary: What’s in a Meme?

Salty Social Media Vocabulary: What’s in a Meme?

by Nicole Donnelly | Nov 15, 2018 | Social Media, Social Media Education, Social Media Vocabulary, Twitter

As brands do, it wasn’t long after memes hit the internet that marketers tried to appropriate them into marketing and content plans. Of course memes can be a unique way to connect with an audience, and many brands have had success either creating brands or...
Salty Social Media Vocabulary: The #Instagram Edition

Salty Social Media Vocabulary: The #Instagram Edition

by Nicole Donnelly | Aug 2, 2018 | Marketing, Social Media

A few years ago many marketers were looking at Instagram as the next frontier. While it’s user base has yet to bypass Twitter or Facebook, Instagram is still a unique platform for reaching your audience. Here are a few common Instagram hashtags and trends every...

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